Ballon Boy Creates A Stir

Thursday, October 15, 2009

Forget health care or Afghanistan. For about two hours today, the cable news networks devoted nonstop coverage to tracking the progress of a silver balloon floating across the fields of northern Colorado. Initial reports that a 6-year-old boy was inside the balloon proved unfounded once it landed, and now the search is on for the child, whose parents are amateur storm chasers and had the device in their back yard.

The story was irresistable to the news networks, which quickly tracked down balloon experts to opine on the speed of the craft and how long it could remain airborne. Inside CNN's New York headquarters, staffers stood up at their desks, watching the footage incredulously.

“If there’s ever a book about what I did for the first 20 years of my working life, Oct. 15 will have at least a page," said Fox News anchor Shepard Smith on the air, adding: "Of nothing else, we’ve had a fascinating hour and a half with no commercials of watching a beautiful day in Colorado.”

As the orb floated through the sky, Fox News, CNN and MSNBC delayed their broadcast of the footage for at least several seconds in case the contraption crashed to the ground. Out of caution, CNN upped its delay to 10 seconds, and Fox cut away to Smith when the balloon came down. (Still, critics questioned their decision to show the footage, arguing that they may have even inadvertently broadcast an image of the boy's death if he indeed fell out of the craft while it was airborne.) The flying device thumped onto a field and was quickly attacked by sheriff's deputies, who punched holes in the balloon to keep it from floating away again. When it became clear that the boy was not inside, the cable news anchors were left to puzzle out his whereabouts. Maybe, Smith suggested hopefully, he was hiding under his bed.